Konica Minolta CMYK+ Campaign
Promotional Campaign for the Print Production division of Konica Minolta Australia. Campaign included an advertising strategy and delivery, direct mail pieces and online banners.
Published on:
2011
Advertising, Branding, Photography
- CMYK+ Campaign
Konica Minolta Production Print Division Promotion 
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Think 02 – Summer 2011 for IpadGraphic Design2011 -
A corporate video to promote recruitment company Chandler MacLeod at conferences and events. Designed in an infographic style, the short animation provides an interesting alternative to corporate credentials.Icon Design, Branding, Storyboarding2011 -
Development of Orica's internal brand proposition and identity saw the combining all the main areas of importance. The internal brand and tag line was redeveloped to work across 100 countries in over 30 languages and multiple executions.Branding, Consulting, Creative Direction2011 -
Astra Market Insight Brochure and iPad App for the Annual Subscription TV Conference in Sydney 2011.Creative Direction, Design, Marketing2011 -
Wireframed, designed and built from the ground up, Orica's global intranet site services over 14,000 employees in over 100 countries. The site supports multiple languages, time zones and houses over 2,500 pages of static and multimedia content.Web Design, Web Development2011 -
A partnership of three of the largest print manufacturers in the world required a unique execution. The Three Elements of Print was born. Konica Minolta, Kodak & Heidelberg were all treated with equal representation across a myriad of communications including web, advertising, trade show environment and supporting collateral.Exhibition Design, Advertising, Print Design2011 -
Western Sydney Institute (WSI) engaged Jam to refresh their identity and brand for all its collateral and promotional material. We started by restyling the hero identity mark and introduced the WSI mark as a secondary device. We also applied an open colour pallete, new corporate font and photography style to help give the brand a fresh and honest approach that reflected the Institute and the surrounding Western Sydney community.Branding, Creative Direction, Graphic Design2011 -
With an intention to make some industry noise, Konica Minolta set out from the start to ensure the launch of their flagship production product was a success. Adopting the physical attributes of the new machinery, an integrated launch theme was developed. The event saw some 200 of Konica Minolta's closest customers and prospects celebrate the night in style.Marketing, Advertising, Print Design2011 -
Internally driven project to produce a magazine which inspires you from things that inspire us. - Think02.
For your free copy, get in touch!Creative Direction, Publishing, Graphic Design2011 -
Jam were asked to re-style the method and delivery of all Konica Minolta's sales collateral in Australia. The need to bring all collateral in to one common and modern style along with the restructure the Digital Block device for all sales and promotional material was required. We also created a style guide to help maintain a consistent approach for all future collateral.Branding, Creative Direction, Icon Design2011 -
Branding and style creation for Powered by PBL. The method of the layered circles help to showcase the multiple media options and services available through Powered and the PBL network. A simple and direct approach to the launch campaign helped gain maximum awareness to brand.Branding, Graphic Design2011 -
Rebrand of Cashcard Australia, part of the First Data Network. A refresh of the logo, a development of a secondary device along with an extended colour pallete and corporate font were all part of the objective developed for Cashcard.Branding, Creative Direction, Graphic Design2011 -
Refresh of the identity and marketing structure for PKL Recruitment Services in Australia.Branding, Creative Direction, Consulting2011 -
JobX online recruitment network brand and Identity development.Branding, Creative Direction, Icon Design2011 -
Jam developed and applied a unique approach on behalf of Konica Minolta for PacPrint 09 by building a stand around the theme of a business lounge. The idea was to help enhance Konica Minolta's approach of a true business partner not just a print supplier. All promotional collateral carried this theme in a simple clean manner. The stand itself was a huge success on previous stands. Over 1000 demonstrations were completed in 3 days and over 1500 leads were generated. The EDM itself, had a 90% RSVP rate for the stand and the evening event.Advertising, Design, Exhibition Design2011
