TAFE NSW WSI Rebrand
Western Sydney Institute (WSI) engaged Jam to refresh their identity and brand for all its collateral and promotional material. We started by restyling the hero identity mark and introduced the WSI mark as a secondary device. We also applied an open colour pallete, new corporate font and photography style to help give the brand a fresh and honest approach that reflected the Institute and the surrounding Western Sydney community.
Published on:
2011
Branding, Creative Direction, Graphic Design
- WSI brand refresh
Western Sydney Institute rebrand 
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Think 02 – Summer 2011 for IpadGraphic Design2011 -
A corporate video to promote recruitment company Chandler MacLeod at conferences and events. Designed in an infographic style, the short animation provides an interesting alternative to corporate credentials.Icon Design, Branding, Storyboarding2011 -
Development of Orica's internal brand proposition and identity saw the combining all the main areas of importance. The internal brand and tag line was redeveloped to work across 100 countries in over 30 languages and multiple executions.Branding, Consulting, Creative Direction2011 -
Astra Market Insight Brochure and iPad App for the Annual Subscription TV Conference in Sydney 2011.Creative Direction, Design, Marketing2011 -
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Internally driven project to produce a magazine which inspires you from things that inspire us. - Think02.
For your free copy, get in touch!Creative Direction, Publishing, Graphic Design2011 -
Jam were asked to re-style the method and delivery of all Konica Minolta's sales collateral in Australia. The need to bring all collateral in to one common and modern style along with the restructure the Digital Block device for all sales and promotional material was required. We also created a style guide to help maintain a consistent approach for all future collateral.Branding, Creative Direction, Icon Design2011 -
Branding and style creation for Powered by PBL. The method of the layered circles help to showcase the multiple media options and services available through Powered and the PBL network. A simple and direct approach to the launch campaign helped gain maximum awareness to brand.Branding, Graphic Design2011 -
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Promotional Campaign for the Print Production division of Konica Minolta Australia. Campaign included an advertising strategy and delivery, direct mail pieces and online banners.Advertising, Branding, Photography2011 -
Refresh of the identity and marketing structure for PKL Recruitment Services in Australia.Branding, Creative Direction, Consulting2011 -
JobX online recruitment network brand and Identity development.Branding, Creative Direction, Icon Design2011 -
Jam developed and applied a unique approach on behalf of Konica Minolta for PacPrint 09 by building a stand around the theme of a business lounge. The idea was to help enhance Konica Minolta's approach of a true business partner not just a print supplier. All promotional collateral carried this theme in a simple clean manner. The stand itself was a huge success on previous stands. Over 1000 demonstrations were completed in 3 days and over 1500 leads were generated. The EDM itself, had a 90% RSVP rate for the stand and the evening event.Advertising, Design, Exhibition Design2011
